Verizon
Partnered with Verizon on a high-performing digital safety campaign helping parents secure their home internet and protect their families online.
Verizon
Digital Secure Home Plus Awareness Campaign for Parents
Program Objective
Introduce parents to Verizon’s Digital Secure Home Plus and Verizon Home App parental controls, helping families understand how to proactively secure their home internet and protect themselves and their children online.
Organization Details
Organization: Verizon
Agency Partner: Golin
Engagement Type: Social media awareness campaign
Platforms: Instagram and TikTok
Campaign Overview
Fareedah partnered with Verizon on a digital safety campaign designed to raise awareness of Verizon’s Digital Secure Home Plus and the parental control tools available through the Verizon Home App.
The content emphasized empowerment and prevention, encouraging parents to take simple steps to create a safer digital home environment.
Audience and Engagement Highlights
Instagram Reel Performance
Reel views: 198,881
Reel interactions: 508 total
Likes: 331
Comments: 26
Saves: 106
Shares: 45
TikTok Video Performance
Video views: 636,000
Likes: 698
Saves: 107
Shares: 54
Comments: 16
Instagram Stories
Story Frame #1 views: 311
Story Frame #2 views: 236
Results and Impact
High save and share rates indicated that parents found the content valuable enough to revisit and pass along to others.
Strong cross-platform awareness with significant over-delivery on TikTok
Parents actively requested Verizon's resources and asked follow-up questions about setup
Campaign successfully positioned Verizon as a trusted partner in family digital safety
Agency Feedback
“Working with you on the Verizon Smart Home Campaign was an absolute pleasure. I appreciated your responsiveness and the thoroughness of your deliverables throughout the process. The campaign report you provided at the end was especially helpful for reporting and insights. It is clear you are passionate about what you do!”
Lucie Bridges
Associate Connector, Golin
Supporting Documentation
A detailed post-campaign report with analytics, performance breakdowns, and insights is available upon request.