Take 9
Expanded a social media partnership with Pause Take 9 into a live conference collaboration, amplifying their cyber civil defense mission through content, storytelling, and community engagement.
Pause Take 9
Multi-Phase Social Media and Conference Partnership
Program Objective
Support Pause Take 9’s mission to promote safer, more intentional online behavior by increasing awareness, engagement, and visibility through social media storytelling and live conference coverage.
Engagement Overview
Fareedah partnered with Pause Take 9 across two separate engagements focused on expanding the organization’s reach and bringing its cyber civil defense message to new audiences.
The first engagement launched as a standalone social media partnership in February 2025. Following strong performance and positive internal feedback, Pause Take 9 invited Fareedah to collaborate again during the Women in Cybersecurity Conference (WiCys) in Dallas.
The second engagement centered on live, on-site content creation, storytelling, and audience engagement throughout the conference.
Engagement 1: Social Media Campaign
Date: February 25, 2025
Fareedah created original social media content to introduce Pause Take 9’s mission and encourage more thoughtful online engagement.
Key Performance Highlights:
Views: 3,612
Accounts reached: 2,807
Total interactions: 196
Likes: 125
Comments: 34
Saves: 19
Shares: 18
77.3% of views from non-followers
The campaign successfully reached new audiences beyond Fareedah’s existing community and generated meaningful interaction.
Engagement 2: WiCyS Conference Partnership
Date: April 2025
Location: Dallas, Texas
Following the success of the initial campaign, Fareedah partnered with Pause Take 9 during the Women in Cybersecurity (WiCys) Conference.
Content Delivered:
Instagram account takeover for @pausetake9
10 Instagram Stories shared live from the conference
On-site interviews and community engagement
One recap Reel posted as a collaboration on @cyberFareedah and @pausetake9
Written quotes, insights, and takeaways contributed to Pause Take 9’s conference recap article
Fareedah remained on-site throughout the conference, creating real-time content that amplified Pause Take 9’s presence and connected its mission to the broader cybersecurity community.
Conference Content Performance Highlights
Recap Reel (April 9, 2025):
Views: 4,295
Accounts reached: 3,488
Total interactions: 319
Likes: 157
Comments: 55
Saves: 56
Shares: 51
82% of views from non-followers
The content demonstrated strong engagement and discoverability, with high save and share rates indicating lasting value.
Partner Feedback
“Everyone on the team LOVED this collaboration!”
Pause Take 9 Marketing Team