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Sensical logo representing a social media safety campaign and educational webinar focused on helping families navigate safe digital media use.

Sensical (Common Sense Networks)

High-performing screen time education campaign that drove massive organic engagement and converted parents into live educational programming with Sensical.

Sensical

Campaign Driving Awareness of Sensical as a Kid-Safe Streaming Alternative Program Objective

Leverage high-performing organic content to raise awareness of Sensical as a kid-safe streaming alternative, then extend campaign impact by converting parent interest into deeper education through a live webinar.

Campaign Overview

Sensical initially reached out to Fareedah after her organic social media posts around screen time and children’s digital habits performed exceptionally well. The content strongly resonated with parents, prompting Sensical to partner with Fareedah to amplify the posts as paid Spark Ads on TikTok to expand awareness of Sensical as a safer streaming option for kids.


Following the success of both the organic and paid content, Sensical extended the partnership to include a live webinar. The webinar allowed parents to go beyond awareness and gain practical tools, guidance, and confidence around screen time and family media use.



Social Media Performance Highlights

Instagram (Organic Post)

  • Views: 723,977

  • Interactions: 44,717

  • Likes: 22,712

  • Comments: 886

  • Saves: 21,101


TikTok (Organic Post Used as Spark Ad)

  • Views: 422,000

  • Likes: 23,000

  • Comments: 420

  • Shares: 9,192

  • Saves: 8,157

High save and share rates indicated that parents found the content actionable and worth revisiting and sharing with others.



Educational Conversion: Webinar

Following the success of the social campaign, Fareedah partnered with Sensical to host a live webinar focused on screen time for families.

  • Parents Registered: 310

  • Replay Viewers: 230

The webinar provided parents with practical tools, conversation starters, and mindset shifts to help them navigate screen time more confidently at home.


Results and Impact

  • Organic content demonstrated strong parent resonance, leading to paid amplification

  • Campaign successfully positioned Sensical as a kid-safe streaming alternative

  • High-performing organic and paid content justified expansion into live education

  • 310 parents registered for a follow-on webinar, converting awareness into action



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