Meta
Partnered with Meta on a social media campaign educating parents on privacy and security tools to help protect their families online.
Meta
Privacy and Security Awareness Campaign for Parents and Families
Campaign Objective
Increase awareness and understanding of Meta’s privacy and security tools by helping parents and families learn how to use existing features to better protect themselves and their children online.
Campaign Overview
Fareedah Shaheed partnered with Meta on a social media awareness campaign focused on educating parents and families about Meta’s privacy and security offerings.
The campaign aimed to:
Highlight Meta’s proactive initiatives around user privacy
Increase understanding of evolving privacy features and tools
Help families feel more confident using available safety and security settings
Position privacy as a practical, everyday practice rather than a technical challenge
Content was designed to be clear, approachable, and parent friendly, translating platform tools into real world guidance families could understand and apply.
Audience and Engagement
Video Views: 4,820
Accounts Reached: 3,376
Instagram Reel Interactions: 203
Engagement Breakdown:
Likes: 81
Comments: 4
Saves: 61
Shares: 57
Results and Impact
Strong save and share activity, indicating content usefulness
Campaign successfully translated platform-level privacy tools into accessible guidance
Reinforced the importance of proactive privacy habits for families