Love146
High-engagement awareness campaign supporting Love146’s mission to prevent child trafficking through online safety education for families.
Love146
Human Trafficking Prevention Month Awareness Campaign
Program Objective
Support Love146’s Human Trafficking Prevention Month campaign by raising awareness of online safety, reducing youth vulnerability to trafficking, and encouraging families to take proactive steps to protect children online.
Organization Details
Organization: Love146
Agency Partner: Media Cause
Engagement Type: Social media awareness campaign
Platform: Instagram
Campaign Timing: January 2023
Campaign Overview
Fareedah partnered with Love146 as part of a national awareness campaign during Human Trafficking Prevention Month. The campaign centered on educating parents and families about online safety, digital skills, and how online behavior can increase or decrease a child’s vulnerability to trafficking.
The campaign asked U.S.-based cybersecurity experts to share practical, accessible tips that families could immediately apply, while also highlighting Love146’s mission and resources.
Campaign Performance Highlights
Video 1 – January 18, 2023
Views: 3,714
Interactions: 145
Likes: 111
Comments: 5
Saves: 29
Video 2 – January 19, 2023
Views: 11,161
Interactions: 731
Likes: 490
Comments: 11
Saves: 224
Shares: 6
The second video demonstrated a significant increase in engagement, with high save counts indicating that viewers found the content valuable enough to revisit and reference.
Partner Feedback
“The team at Love146 was blown away by your work!”
Media Cause, on behalf of Love146
Results and Impact
Strong audience engagement across both campaign videos
High save rates signaling educational value and long-term relevance
Increased awareness of Love146’s mission during a critical advocacy month
Sustained engagement on organic posts mentioning Love146 beyond the paid campaign scope
Following the partnership, Fareedah continued to reference Love146 organically. These posts consistently performed well, extending the campaign’s reach and impact beyond the original deliverables.
Selected organic posts are featured below to demonstrate continued reach and resonance.